Some companies have trouble reaching target customers through advertising while others are already influencing the whole society with social advertising campaigns. Social advertising is meant to touch the common social issues and change the attitude of society as a whole. Big corporations that already have a great impact on their industry also tend to use social advertising to strengthen the brand image and contribute to the establishment of social awareness.

As a combination of social issues and marketing tools, social advertising appears to be a powerful concept used by many industry leaders. Let’s see some of the best practices of social advertising around the world.

Animal Rights

“They weren’t born to be worn!” social advertising campaign by WWF

“Don’t treat others the way you don’t want to be treated” by Humans for Animals

Child Abuse

“Don’t lose control” social marketing campaign by NSPCC

Poverty

“People in Need” social advertising by Cordoid

Smoking

“Smoking. Pleasure for you, poison for your family” social advertising campaign

Global Warming

Act now against global warming.

“If we don’t stop global warming, nature will” social advertising campaign by WWF