As much as I love and literally cannot live without Google, I am not a fan of Google Plus! But let’s leave my own opinion aside and see what the world thinks of Google’s social platform claimed to bring tough competition to social media market and even surpass market leader Facebook!
Google plus, first launched Jun 28th in an invite-only mode, generated a huge buzz and even having restricted access gathered over 1 million users in just a month or less!
Then the buzz wave slowed down and Google decided to open Google Plus for everyone on September 20th. And what happened? Google Plus number of users skyrocketed up to 25 million performing over 1200% growth in just 4 days time!!! This was a great record, considering that market Leader Facebook reached the same benchmark in 36 months, while Google Plus did it in 3 months.
Everything sounds pretty good except for the actual amount of traffic and usage of the platform. According to Chitika insights report Google Plus traffic has dropped by 60% after its opening for the public. This is explained by various reasons, but the most common one is that users simply don’t find something really exceptional and worth staying. Google Plus has everything a social network needs to be successful, but it still doesn’t have enough competitive advantages against Facebook, which for now has 800 million active users.
But there are some key factors that are very likely to benefit for the success of Google Plus.
- Facebook has become extremely overpopulated and using Facebook is somewhat of a cliché which many people are ready to get rid of at any time.
- A number of people complains on recent Facebook changes and is not that eager to get used to new features.
- A fewer number of people hating Facebook and just wanting something fresh, interesting and new is already switching to Google Plus!
However, let’s not forget one vital fact; unlike its greatest competitor Facebook, which is 7 years old, Google Plus is a new born, already showing a huge potential for growth. So beware Facebook and good luck Google Plus!